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July 2013 Franchise Benchmark Report

Franchise Benchmark Passes 20,000 Subscribers

We are pleased to announce that the Franchise Benchmark Report has recently added it's 20,000th subscriber. The Benchmark Report has helped franchise professionals assess the online lead generation space for the last 7 years running. During this time, the quarterly report has received over 100,000 pageviews.

As we pause to note the continued growth of the report, we'd love to hear your feedback. We've set up a short form so you can tell us how we're doing and what you'd like to see more of. We hope you'll take the time to let us know what's on your mind - click here to give your feedback.

The aggregate data compiled for the report comes from the eMaximation sales and marketing technology solution that supports the franchise development efforts of more than 400 franchise and business opportunity brands. To learn how you can accelerate franchise sales with marketing and sales automation, schedule a demo with an eMaximation Account Executive.

Fig. 1 - Top 10 Franchise Portals for May, 2013 - July, 2013


Fig. 2 - Franchise Applications Completed by Source - Portals vs. Other Sources

Franchise Advertising Portals Vs. Other Lead Generation Sources

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eMaximation is a powerful and flexible suite of software products that makes it easy to manage your leads and your franchise development team.
  • Easily track and manage candidates in your sales pipeline.
  • Nurture leads that aren't ready to buy. Use our drip email campaigns to educate your candidates so that when they're ready to buy, you'll be in the best possible position to make the sale.
  • Access powerful reports. Tells you which lead sources are performing well (and which aren't).
  • Fully customize to your needs. We'll configure eMax to match your sales process.

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If you've got 20 minutes, we can show you how you can sell more franchises with a data-driven sales process. Sign up for a quick demo by adding your email address below.

Last Three Franchise
   Benchmark Reports...
1 FranchiseBenchmark and eMaximation make no guarantee that the websites will perform in the future as they have performed historically. Note: not all franchise websites serve all our clients in the same category level or capacity.

2 Franchise Gator includes FranchiseAdvantage.com

3 Franchise Opportunities Network includes FranchiseOpportunities.com, FranchiseForSale.com, SmallBusinessOpportunity.com, BestFranchiseOpportunities.com, FranchiseOnline.com, FoodFranchise.com and RestaurantFranchise.com