Headquarters:

eMaximation, Inc.
58 South Park Square, Suite N
Marietta, GA 30064
Phone: 800-900-8321
Fax: 678-348-7234

MaxDynaForm - Ask all the right questions and prospects will quailfy themselves. MaxDynaForm allows your campaign to capture outstanding qualification data. Once data is submitted it is immediately logged to each Prospect's file and simultaneously emailed to the appropriate sales agent for notification or follow-up. Form customization is a key aspect of prospect data collection. Each client has the ability to customize form fields based on the specific qualification data that is desired.

Benefits Include:

• Allows user-defined qualification criteria
• Instantantly populates the MaxCRM system
• Requires no human resource application for lead distribution

Prospect Data

Throughout the sales campaigning process, the eMax system collects data to help qualify prospects. There are three types of data collected: Demographic, Quantitative, and Behavioral.

Demographic information is collected via an extensible and morphable XML-based form (MaxDynaForm). Where possible, MaxDynaForm may be deployed on corporate websites to facilitate immediate data capture. When users submit data on a portal or any other site that is not enabled with the form, MaxParser is used to capture the prospect data and import into the system. This information typically includes:

• Name
• Phone number
• Address
• Gender
• Age
• Geographic location (state, city, sales territory, etc.)

Quantitative data is also collected Via MaxDynaForm. As data is collected, such as demographics. Qualitative data includes:

• Authority to buy
• Timeframe of purchase
• Specific product interest
• Level of product familiarity

And finally, behavioral data is collected on WebMercial browsing and made immediately available to the sales agent. Based on the advancement status, agents can be notified when prospects are currently browsing so that they may be immediately contacted. Learn More about this feature.

This data includes:

• Which campaign is being viewed
• Date and time of historical browsing activity
• Current browsing activity