May 2006 Report Franchise Advertising Portals and Lead Flow There seems to be a limitless number of 3rd party advertising portals that provide leads to franchisors. These portals range from the high visibility, high volume portals that support hundreds of industry brands to the smaller niche portals that service a specific market sector. One of the most frequently asked questions with regard to franchise development is "Which are the best sources for quality leads?" Emerging brands that are just beginning to advertise are trying to find the two or three portals that will give them the best ROI for a small budget. Growing and established brands are trying to increase awareness and make sure they leave no stone unturned to find qualified candidates. The FranchiseBenchmark Industry Insight reporting series is based on data collected from the 170+ franchisors and business opportunities that utilize the eMaximation sales lead management system. The eMaximation system processes over 60,000 leads per month for brands across all industries and sectors, across all price points, and geographic boundaries. The criteria for the Top 10 Portals list includes lead flow, number of franchisors, click through rates, and application rates. The list is provided in alphabetical order because of variances in criteria results that can materially skew the results. Based on the aggregated data, the number of eMaximation franchisors receiving leads from these portals ranges between 30 and 79. The industry trends related to average leads per industry and liquid asset breakdown are based on those leads where appropriate information was available. For more information about these reports or to make requests for future issues, please contact us at franchisebenchmark@emaxdemo.com. Top 10 Franchise Portals (Listed Alphabetically) Be The Boss Best Franchise Opportunities Bison Franchise Direct Franchise For Sale Franchise Gator Franchise Opportunities Franchise Solutions Network Franchising.com Small Business Franchise Average Leads per Industry 2006, Q1 Food 404 Retail 392 Service 284 Liquid Asset Breakdown 2006, Q1 Range % of Leads $0 - $10k 22% $10k - $25k 15% $25k - $50k 25% $50k - $100k 15% $100k - $250k 11% $250k - $500k 8% $500k - $1M 3% $1M+ 1% Privacy Policy | Copyright 2006, eMaximation | All Rights Reserved | www.eMaximation.com