| October 2007 Report Franchise Advertising Portal Comparison |
||||||||||||||||||||||||||
|
If you attended the Franchise UPDATE's Leadership & Development Conference in Atlanta last week, then you heard some
pretty revealing statistics regarding franchise recruitment spending. In particular, the median recruitment budget for 2007 is down slightly from last year
as is the allocation of spending on Internet leads1.
The data we analyze for the FranchiseBenchmark report seems to support these findings via a slight increase in offline lead source volume as a percentage of total leads. However, in comparing the first nine months of 2007 to the same period from 2006, the median number of online lead sources has remained constant at seven (7). So while spending on Internet leads may be down as a percentage, the Internet continues to be a primary element of most franchisors’ marketing strategies. Competitive pressures in the franchise advertising sector are forcing the 3rd party portals to make innovative changes to improve site performance and lead filtering options while maintaining adequate lead flow and quality. Since the data is beginning to reflect the impact of some of these changes, this FranchiseBenchmark report includes the Top 20 portals for both the trailing 12 months and the trailing 3 months.
One of the most frequent reporting requests we get is in regard to a breakdown of portal lead flow based on candidate liquid assets ranges. To accommodate these requests, we have included two different Top 10 lists – one for leads with at least $250k in liquid assets and a second for leads with at least $1MM in liquid assets.
About FranchiseBenchmark The aggregate data compiled for the FranchiseBenchmark Industry Insight reports comes from the eMaximation sales and marketing technology solution that supports the franchise development efforts of more than 250 franchise and business opportunity brands. The data includes total lead flow, clients usage, financial qualifications, email click-through rates, online franchise application rates, unsubscribe rates, expansion, and retention. For more information about these reports or to make requests for future issues, please email us. To subscribe, please go to FranchiseBenchmark.com and complete the short signup form.
Previous Issues
|
||||||||||||||||||||||||||
| Privacy
Policy | Copyright 2007, eMaximation
| All Rights Reserved | www.eMaximation.com
|
||||||||||||||||||||||||||